With my freelance digital marketing services I’ve been able to help many companies improve their key performance metrics. Here, you’ll find a selection of my work. Take a look at some of the results I’ve delivered. To remain confidential, I am not using any company names.
Social, Search and Analytics support for a business in a very competive industry that highly values phone calls.
Client was unhappy with their in-house digital marketing support and was unsure if their $8k monthly media spend was resulting in increased call volume.
The Google Analytics account was audited, call tracking was implemented and tracking codes were appended in Facebook and Bing. Also, cost data was imported into analytics to make reporting easier.
The changes revealed that the Google Analytics event goal for a phone call was grossly over reporting the number of phone calls that they were evaluating their performance against. The new call tracking goal showed that biggest discrepancy was with Facebook ads, over reporting by 90%. As a result, overall media spend was able to be reduced by 75%, while maintaining the same amount of calls. Ultimately the client was discouraged by the low call volume, but was thrilled to save at least $5k per month. Also, the more accurate call reporting allowed them to experiment more with a variety of ad units and boosted posts in Facebook with more confidence.