Have you been reading about these new privacy laws?
You likely heard of the California consumer privacy laws but if you’re like me, you may have put this on your back burner to figure out if it impacts you later. With the start of the new year, I thought I’d get ahead and try to find the best article out there to help me decide how this law impacts my clients digital media. The short answer: it has no affect on digital media, so it doesn’t impact media or advertising.
- has gross revenue > $25 million or
- collects data on > 50,000 people or
- earns > 50% of revenue by selling consumer data
This post from Martechadvisor provides a great 7 point ccpa compliance checklist. So if your site meets those criteria, be sure to check it out.
What are the California consumer privacy rights?
Effective January 1, 2020 California consumers have the right to:
1) know company’s data collection practices
2) receive a copy of info collected on them for the previous 12 months
3) have the data deleted
4) know if their data is sold and to opt out
5) not be penalize because they exercised their rights
Let me know if you or any of your clients have prepared for the California consumer privacy law. Have you found a better guide/post out there to address it?