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Have you been reading about these new privacy laws?

You likely heard of the California consumer privacy laws but if you’re like me, you may have put this on your back burner to figure out if it impacts you later. With the start of the new year, I thought I’d get ahead and try to find the best article out there to help me decide how this law impacts my clients digital media. The short answer: it has no affect on digital media, so it doesn’t impact media or advertising.

However, you need to make a plan and a change to your privacy policy if your site:

  • has gross revenue > $25 million or
  • collects data on > 50,000 people or
  • earns > 50% of revenue by selling consumer data

This post from Martechadvisor provides a great 7 point ccpa compliance checklist. So if your site meets those criteria, be sure to check it out.

What are the California consumer privacy rights?

Effective January 1, 2020 California consumers have the right to:
1) know company’s data collection practices
2) receive a copy of info collected on them for the previous 12 months
3) have the data deleted
4) know if their data is sold and to opt out
5) not be penalize because they exercised their rights

I was curious what a large company has already implemented, so I checked out Apple’s privacy policy. On their privacy policy page, they added a “Your California Privacy Disclosures” link which outlines California consumers rights and how to exercise their rights with the company. My gut tells me that looking at the larger sites is a good way to compare and develop your own way on how to address this on your privacy policy page.

Let me know if you or any of your clients have prepared for the California consumer privacy law. Have you found a better guide/post out there to address it?