by Dave Pektas on August 13, 2009
Well, finally, I have something useful to blog about that I could not find from a quick Google search. An agency partner asked me how many creative units should they budget for if their client wants to do image ads on Google content network. They do not want to have to spend a ton of time developing all 8 sizes available if they can do less. Another way to ask this, might be: “What is the most common ad unit size for Google Image ads?”
So, I did some quick counts. Of the current 244 sites in the content network that accept image ads and are in Google’s Adplanner tool here’s the ranking for creative units:
1.) 728×90 203 sites
2.) 300×250 197 sites
3.) 160×600 146 sites
4.) 468×60 111 sites
5.) 120×600 55 sites
6.) 336×280 44 sites
7.) 250×250 24 sites
8.) 200×200 19 sites
In my opinion, you could just try out a 728×90 (example shown below the headline of this post) or a 300×250 if you want to test if Google Content image ads is right for your client. However, if you are site targeting, you should look at the sites first to double check that they accept that unit.
If you just budgeted for 1 of these 2 units, the image ad would be accepted on more than 80% of the sites (with either one of the first two listed). If you increase the number of creative units, your distribution possibility increases beyond the 80%.
Let me know what you think!
by Dave Pektas on May 8, 2009
On Wednesday, I attended a meeting at the Ventura Incubator, hosted by the Ventura Ventures meet-up group. Rahul Sonnad, founder and CEO of Geodelic shared his presentation on the “Global Mobile Web”. Rahul believes that the adoption of cell phone usage for behaviors we haven’t seen yet are going to ramp up very quickly. He projects that in 3 years, the global adoption of mobile technologies such as Geodelic will be equivalent to what the internet achieved in 10 years. I didn’t actually take notes so those numbers may be off…but he firmly believes that new use of cell phones is coming and it could change everything.
I don’t really want to go into details about the prototype/presentation he shared on how it works from a user/consumer perspective. While there are alot of cool benefits for the user, I had my technology advertiser/media planner/buyer ears on that night. In short, Geodelic will have the ability to serve ads to cell phones based on the location of your GPS . According to Rahul, the plan is that the ad serving platform will be as flexible as the Google Adwords user interface. Really? That is a big claim, right?
I remember back in 2003, when I was an associate media director sitting at a fancy dinner in Seattle learning about Google’s ability to serve text ads. It was already available for a couple years and my mindset then was, “Yeah, right…sounds like a lot of work. Who is going to place ads that way?” Flash-forward to 2009 and of course the answer is pretty much everybody. I learned my lesson.
What if this type of mobile advertising really is going to be as big, successful, and as useful as Adwords? Well, I am definitely going to pay attention this time. Will you?
Geodelic hasn’t formerly launched yet, but it will soon starting with iphone and then T-Mobile’s G1. If you are intrigued, check out their site www.geodelic.com and let me know your thoughts. Do you think this app might create a new industry, the way Google (and oh yeah the other engines too) have created one for us search marketers? Will the US really move that fast?
